Nir Eyal

BIO

Nir Eyal is an acclaimed Wall Street Journal Bestselling Author, Investor, Consultant and Public Speaker. Nir is the bestselling author of Hooked - How to Build Habit Forming Products. Nir explains the Hook Model - a four step process embedded into the products of many successful companies to subtly encourage customer behaviour. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Nir also authored Indistractable - How to Control Your Attention and Choose Your Life. Nir reveals the hidden psychology driving us to distraction by describing why solving the problem is not as simple as swearing off our devices. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business, appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

SKILLS

Business Consulting | Social Media Advertising | Renewable Energy | Retail | Strategy | Behavioural Design | Investing | Author

ACHIEVEMENTS

Wall Street Journal Bestselling Author - Hooked and Indistractable Stanford University Graduate School of Business Publications - Harvard Business Review | The Atlantic | TechCrunch | Psychology Today Investor - Eventbrite | Anchor.fm | Product Hunt | Pantry | Kahoot! | Refresh.io (acquired by LinkedIn) | Happy Bits | Presence Learning | 7 Cups of Tea | Pana.