Jo Ann Herold

BIO

Jo Ann Herold is a purpose-driven marketing executive with over 25 years of experience leading iconic global brands and delivering award-winning marketing programs. Known for her expertise in brand building, innovation, and leadership, Jo Ann has held senior leadership positions, including Chief Marketing Officer for The Honey Baked Ham Company (twice), Interface, Inc., and Arby’s Restaurant Group. Throughout her career, she has achieved significant year-on-year sales and profit growth for the brands she has worked with, earning industry-wide recognition, including two Effie Awards and the National Diversity Council Most Powerful & Influential Women accolade. Her passion for using marketing as a strategy for growth and impact extends beyond the corporate world. She is an educator and mentor, serving as an Executive in Residence at Georgia State University, where she teaches strategic marketing and facilitates the CMO Roundtable.

SKILLS

Marketing Strategy | Brand Building | Leadership | Innovation | Growth Culture | Purpose-Driven Leadership | Coaching | Team Development | Cross-Functional Collaboration | Business Transformation Jo Ann is a Fast Company Executive Board member, a frequent contributor, and a published author, with her Amazon best-selling book. Her expertise spans B2B, B2C, non-profit, and education sectors. As a certified executive coach with diplomas from Emory University and the International Coaching Federation, she specializes in leadership coaching, brand building, and cultural transformation. Jo Ann is a regular keynote speaker, addressing topics such as leadership, growth culture, brand love, and leveraging marketing for positive change.

ACHIEVEMENTS

+ International Keynote Speaker + Amazon Best-Selling Author + Executive in Residence at Georgia State University + CMO for The Honey Baked Ham Company + VP of Brand & Communication for Arby’s + Effie Awards for marketing excellence + National Diversity Council’s Most Powerful & Influential Women + AMA Atlanta Lifetime Achievement Award + CMO Club President’s Circle Award