Dr Sarah Kelly - LassWho

Dr Sarah Kelly

Australia

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BIO

Dr Sarah Kelly is an Australian Sports Administrator, Strategist and Expert in Ethics, Trust and Discipline. Sarah is a director on the board for the Olympic Games in Brisbane in 2032. Sarah is an Associate Professor in Law and Marketing at the University of Queensland, an experienced commercial lawyer and non-executive director across sport, tourism, technology, and professional services sectors. She is globally known for her expertise in the sports field and is also leading a research hub at UQ in Trust, Ethics and Governance. Her current research projects are focussed upon esports, women’s sport, sponsorship strategy, sports integrity and mega-event legacy. She is the Queensland Chapter Leader for the Minerva Network, providing mentoring to professional sportswomen nationally. Sarah was awarded a Medal of the Order of Australia in 2021 for service to sports administration and to tertiary education.

SKILLS

Leadership | Non Executive Directorship | Law | Marketing | Board Roles | Strategy | Ethics Marketing - Sports Governance ❘ ESports ❘ Business Strategy ❘ Marketing Strategy ❘ Management Consulting ❘ ❘ Sports Innovation ❘ Sports Analytics ❘ Go-to-Market Strategy ❘ Start-Up Enterprise ❘ Social Enterprise ❘ Not-for-Profit ❘ Globalisation ❘ Brand Management ❘ Brand Repair ❘ Data Analytics ❘ Data-Driven Decision-Making Sponsorship Management and Metrics ❘ Partnership Management ❘ Event Legacy Evaluation & Strategy ❘ Consumer Psychology ❘ ESports & Gaming Education & Welfare Law - Commercial Law ❘ Corporate Law ❘ Professional Ethics ❘ Sports Law ❘ Sports Governance

ACHIEVEMENTS

Medal of the Order of Australia (2021) - Sports Administration Olympic Games Brisbane 2032 Organising Committee Deputy Chair, Brisbane Lions AFL Football club Deputy Chair, Tourism & Events Qld Director, MSL Solutions (ASX: MSL) Director, Australian Family Lawyers (ASX: AFL) Director, UQ Sport Director, Sports Diplomacy Alliance

Learning (Education)

Academia, Post Graduate, Tertiary

Business (Business Consulting)

Business Consulting, Career Development Coaching, Corporate Training, Executive Coaching, Leadership Development, Management Consulting, Public Speaking

Keynote (Keynote Speaking)

Business Management, Business Transformation, Diversity and Inclusion, Entrepreneurial, Innovation, Inspiration, Leadership, Team Building

Writing | Author (Non-Fiction)

Business and Economics, Educational, Narrative, Sport

Sport | Olympics (Administrators)

Committee, Organising Board

Keynote (Diversity and Inclusion)

Gender

Entertainment (Literature)

Narrative

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Rules of Engagement -
What can be discussed?

Career

Achievements

Advice - Mentoring

Personal - Life | Family

Controversial Moments

Media

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